Amazon now rumored to jump into live TV streaming as well

Amazon is exploring the creation of a live, streaming television service, reports Bloomberg. Citing sources familiar with the matter, the outlet says the online retailer has reached out to major media companies including CBS and Comcast’s NBCUniversal to discuss carrying their channels.

The talks are assumed to be in the preliminary stages. Analyst Dan Rayburn wrote on Tuesday “those I have spoken with haven’t disclosed how far along Amazon is with regards to a live OTT service.” He added that it’s possible Amazon is simply examining the economics of the business.

As far as who Amazon has spoken with up until now, that includes CBS Corp. and NBCUniversal from Comcast. If Amazon could nab those two gigantic networks, that would certainly be a feather in the company’s cap moving forward.

All of this being said, live TV is a completely different animal. Not only is the cable TV provider space extremely crowded, but offering OTT live television service has thus far proven challenging from a technological and licensing standpoint. Just ask Dish Network’s Sling TV group and Apple.

If you had to pick, would you go with Amazon or Apple when it comes to live TV streaming packages?
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